Sunday, January 18, 2009
Millions of people are listening to audio on the Web every day. They're not just teens downloading MP3 audio clips of their favorite songs, either.
Maybe you're among them. They're people at home and work listening to on-demand audio on topics running the gamut from financial advice to relationships to technology to entertainment. And yes -- they're even tuning in to health and wellness topics.
With so many health sites on the Web, using audio well can set your site apart from the pack. Audio also can be a powerful way to attract site visitors and keep them coming back. It's considered "sticky," meaning visitors will come to listen to your audio and stay around a while. Audio players are plentiful and best of all they're usually free to download.
Adding an audio greeting to site visitors lends a personal touch to your site and humanizes the user experience. Audio features are also a good way to make your site more accessible to visually impaired web surfers. The possibilities are almost endless. You can even include the audio links in email messages.
In the olden days of the Web the quality of audio was pitiful. It was just barely passable AM-radio quality. More recently though, Web visitors can hear very good quality audio even over relatively slow Internet connections (28.8 Kbs).
Audio quality isn't the issue that it once was and the choice of content delivery now comes in two basic flavors -- streaming audio and downloadable audio.
Jim Woodall has 49 plus years business experience, he is involved in Niche, Internet and Affiliate marketing. Visit his site http://jwoodl.com/streaming-audio for more information also visit his main website at http://bestmarketingsolutions.net and http://www.jwoodl.com if you need information on other sites he operates Email Support@jwoodl.com